Hyaluronic acid is a powerful skincare ingredient naturally found in the skin, known for its exceptional moisture-retaining properties—holding up to 1000 times its weight in water. It’s commonly used in men’s skincare for its ability to deeply hydrate, and visibly reduce signs of ageing such as fine lines and wrinkles.

Retinal (also known as Retinaldehyde) is an advanced form of Vitamin A, more potent than traditional retinol, widely used in skincare for its powerful anti-ageing and skin-smoothing properties. Ideal for men’s skin, retinal boosts collagen production, accelerates skin renewal, reduces fine lines and wrinkles, and effectively improves skin texture and tone. Its potency delivers visible results rapidly, offering clearer, and noticeably smoother looking skin.

Vitamin C (ascorbic acid) is a powerful antioxidant commonly used in men’s skincare to brighten skin, even out tone, and combat signs of ageing. It protects the skin from environmental damage, fades dark spots caused by sun exposure or acne scars, and boosts collagen production to maintain firmness and elasticity. Regular use results in clearer, healthier-looking skin.

Peptides are short chains of amino acids used in advanced skincare products, particularly beneficial for men’s skin. They help stimulate collagen production, strengthen skin structure, and improve firmness and elasticity. By promoting skin repair and renewal, peptides effectively reduce visible signs of ageing, such as wrinkles and fine lines, resulting in smoother, firmer skin.

Alpha-Arbutin is a naturally derived skincare ingredient recognised for its powerful skin-brightening properties. Particularly effective for men’s skin, it targets dark spots, uneven skin tone, and hyperpigmentation caused by sun damage or acne scars. Alpha-Arbutin works by safely inhibiting melanin production, leading to clearer, more even-toned skin without irritation or sensitivity.

Kojic acid is a naturally derived skincare ingredient known for its strong brightening and pigmentation-fading abilities. Especially beneficial for men’s skin, it effectively targets dark spots, uneven skin tone, and hyperpigmentation caused by acne scars or sun exposure. Kojic acid works by inhibiting melanin production, resulting in clearer, brighter, and more evenly toned skin.

Niacinamide, also known as Vitamin B3, is a versatile skincare ingredient highly beneficial for men’s skin. It effectively controls excess oil, minimises pores, reduces redness, and strengthens the skin barrier. Niacinamide also evens out skin tone, fades hyperpigmentation, and improves overall texture, leaving skin healthier, clearer, and more resilient.

Glycolic acid is a powerful alpha hydroxy acid (AHA) widely used in skincare for its exfoliating and skin-renewing properties. Highly effective for men’s skin, glycolic acid gently removes dead skin cells, smooths rough texture, reduces the appearance of pores, and minimises fine lines. Regular use results in visibly smoother, clearer, and brighter skin.

Salicylic acid is a highly effective beta hydroxy acid (BHA) commonly used in men’s skincare to treat and prevent breakouts. It penetrates deeply into pores, dissolving excess oil, dirt, and dead skin cells to help reduce acne, blackheads, and blemishes. Regular use leaves skin clearer, smoother, and less prone to future breakouts.